6 Marketing Tips For Your Nutrition Business (With Examples of How NOT to List Your Nutrition Services)
Not all dietitians like to talk about money. That was me 20 years ago. But let's talk about how we can, and should, make more money as dietitians.
One simple way is making sure your target audience knows what services you are providing.
It's not just a call-to-action on a blog post to download your freebie (to get their email address).
It's telling them what you specialize in and how you can be of service. So they will buy your services or collaborate or work with you. Which is how you make more money.
Marketing Your Nutrition Services to Build Your Nutrition Business
Here's where you can place your services as keywords or as keyword phrases:
- LinkedIn Headline
- LinkedIn About section (list as bullet points)
- LinkedIn Providing Services page (see image below)
- Instagram Name and Bio
- TikTok Bio and Captions (better search vs Instagram)
- Pinterest Descriptions
Examples of How To List Your Nutrition Services To Build Your Nutrition Business:
- Nutrition Writer with SEO Expertise
- Lactation Consultant to Tired New Moms
- Menu Planner for Busy Families
- Kidney Nutrition Virtual Speaker
- Sports Nutrition Counseling for Teen Athletes
Examples of How NOT to List Your Nutrition Services:
- Instead of "Freelancer" try "Freelance Nutrition Writer for Blogging"
- Instead of "Manager" try "Management Specialist in QA Training"
- Instead of "Dietitian" try "Registered Dietitian Specializing in Group and Individual Counseling for Women with Acne"
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About the Author
Stacey Dunn-Emke, MS, RDN, is the Founder Owner of NutritionJobs and an established dietetic career expert. She helps steer dietetic and nutrition professionals to a successful job search process with the top-ranked dietetic job board platform, NUTRITIONJOBS. Stacey is the author of The Dietetic Resume Guide and numerous dietetic career action-ables. She gives the tools to create a modern standout dietetic resume to land that job interview, help with job interview prep, and with creating All-Star LinkedIn profiles. Stacey has interviewed and hired many dietitians and in running NutritionJobs since 2000, she has reviewed thousands of dietetic resumes. She works closely with dietetic hiring managers and recruiters to know what standout resume elements land a job interview.
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