How to Use LinkedIn to Get Media Dietitian Opportunities
Did you know that right now someone is checking out your LinkedIn profile? Whether it's up to date or not?
If your LinkedIn profile is shiny, modern and shows your value for the type of work you want, then you want people checking out your profile.
But if it has been a while since you updated your LinkedIn profile, then we have have tips for you to stand out and get noticed. If you want to work as a Media Dietitian, you want to get noticed by editors, media producers, collaborators, and publishers!
And if you are trying to find work as a Media Dietitian, there are specific ways you can optimize your profile to land more opportunity.
Why Use LinkedIn?
LinkedIn is the leading social and marketing platform for business and jobs. You want to show up polished and shiny!
LinkedIn Profile Essentials
Relevant - Keeping your LinkedIn profile up to date and relevant to your current offerings should be your first step in taking advantage of this powerful marketing and social platform. Just like on other social platforms, most of your activity and what you showcase is available for all to see.
Services - If you offer a service, like brand collaboration or freelance health writing, then make sure the viewer knows how to contact you to work with you.
Network - Work on building your network of fellow health professionals and media contacts.
How to Use LinkedIn to Attract Opportunity
By using keywords relevant to the service you provide or the work you do helps you show up in searches by people searching for you or people like you.
Once you connect with key people looking to work with you, they can provide references and referrals.
How to Use LinkedIn to Find Opportunity
LinkedIn is a great way to find contacts to pitch. You can search by job title, such as "Editor", or the company name or other relevant search criteria. You can then send that contact a message if they are in your network to pitch them on your idea and services.
How to Use LinkedIn to Validate Your Business
There are several ways to authenticate and validate your business and your services as a Media Dietitian or a dietitian who works with brands with paid partnerships. Here are two ways to showcase your authority.
1. Recommendation Section
Having Recommendations, relevant to your current and past services, boosts your credibility and authority. Reach out to your network and ask if they can give you a Recommendation.
Likewise, you can return the favor by sending them a Recommendation. They have the option to accept or decline your Recommendation. If accepted, your Recommendation will be displayed on their profile.
If you receive and accept a Recommendation from someone you have worked with, those words count as powerful testimonials.
Try to get one Recommendation from each job or major project you have worked on.
2. Featured Section
Including articles or links to your services in the Featured Section can help validate your services. Here are a few ideas to showcase your authority.
- Media Kit - You can include a link to your media kit with social followings. It's best to keep your media kit in one digital locations, such as your website, so you can keep it up-to-date frequently. If you have it in too many digital locations you are at risk of neglecting to update your numbers in all the locations!
- As Seen In - You can include an article or a link to where you have work or who you have previously worked with using a "Featured on" or "As Seen in" callout in sections to validate your experience.
How to Optimize Your LinkedIn Profile for Media Opportunities
1. Headline - Your headline should include something about the services you provide or the type of work you do. Not just "Registered Dietitian" or "Clinical Dietitian". Be descriptive.
2. About - Your About section is a great place to showcase your services
3. Featured - The Featured section allows placeholders for any media you want to include. This can be examples of your writing, video interviews you have done, or brand collaboration.
4. Work Experience - The Work Experience section is a great place to list your business name and examples of past projects or media to share.
1:1 LinkedIn Profile Training for Dietitians
Stacey at NutritionJobs offers 1:1 individual and group LinkedIn Training to optimize your profile specifically to attract opportunity as a dietitian working in freelance writing, media, print media, virtual speaking engagements, and book authors.
How to Become a Media Dietitian Faster
There are several media dietitians who help other dietitians learn the ropes to become a media dietitian more successfully and quicker. The investment is well worth the return!
* This article may contain affiliate links. If you choose to purchase a product using my affiliate link, I may receive a small commission or bonus. This will in no way impact the price you pay. Affiliate links on this page are denoted with an asterisk (*).
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About the Author
Stacey Dunn-Emke, MS, RDN, is the Founder Owner of NutritionJobs and an established dietetic career expert. She helps steer dietetic and nutrition professionals to a successful job search process with the top-ranked dietetic job board platform, NUTRITIONJOBS. Stacey is the author of The Dietetic Resume Guide and numerous dietetic career action-ables. She gives the tools to create a modern standout dietetic resume to land that job interview, help with job interview prep, and with creating All-Star LinkedIn profiles. Stacey has interviewed and hired many dietitians and in running NutritionJobs since 2000, she has reviewed thousands of dietetic resumes. She works closely with dietetic hiring managers and recruiters to know what standout resume elements land a job interview.
