How to Add Links to Your LinkedIn Profile

Jul 7

How to Add Links to Your LinkedIn Profile and LinkedIn Company Page

Stacey Dunn-Emke, MS, RDN

If you have followed me for any amount of time, you will know that I'm a big advocate of LinkedIn for dietitians. LinkedIn is one of the best platforms for attracting business and career opportunities. It's also a great platform to help potential clients understand what you do as a dietitian, who you help, what your nutrition expertise is, and how to take the next step with working or collaborating you.

For dietitians, LinkedIn can be more than an online resume. It can be a simple visibility tool for your business, your career, your consulting work, your writing, your speaking, your media work, or your collaborations.

Your personal LinkedIn profile helps people connect with you as the professional behind the work. Your LinkedIn Company Page helps people learn more about your business, brand, services, programs, products, or job opportunities.

And one of the easiest ways to make both work harder for you is including web links back to your own website or booking pages.

When someone lands on your LinkedIn profile or LinkedIn Company Page, you want to help guide them to the next best step to work with you or learn more about your services.

What kinds of links can you include on LinkedIn?

The links on your LinkedIn profile can guide people exactly where you want them to go next. Each link should help the right person take action, learn more, or move closer to working with you.

Here are a few smart web links to consider adding:

A booking page for a discovery call.
This is helpful if you offer private practice services, consulting, speaking, coaching, supervision, or business-to-business services. Make it easy for someone to schedule a quick call without needing to send three back-and-forth messages. I use Calendly for my booking pages.

A scheduling page for a nutrition session.
If your goal is to bring in new clients or patients, link directly to your appointment page, insurance verification page, or “work with me” page.

A lead magnet.
This could be a free guide, checklist, meal planning template, webinar, email course, recipe download, or resource that helps you grow your email list.

A newsletter sign-up page.
Your LinkedIn audience is valuable, but it still lives on LinkedIn. Getting people onto your email list gives you a more direct way to stay connected.

A blog page.
If you are writing articles on your website, link to your blog to drive traffic and show your expertise. This is especially useful if you want to be found for a niche topic such as fertility nutrition, sports nutrition, diabetes care, gut health, eating disorders, culinary nutrition, or dietitian career development.

A digital product.
If you sell an ebooklet, meal plan, recipe bundle, course, webinar replay, template, or nutrition education handout, LinkedIn can help people discover it.

A published article, book, podcast episode, or media feature.
If you have been quoted, published, interviewed, or featured, share the link. This builds credibility and gives visitors a quick way to see your work in action.

A services page.
This is great for consultants, private practice dietitians, speakers, writers, brand partners, corporate wellness dietitians, and dietitians offering professional services.

The key is not to add every link you own. The key is to choose the links that match your current goal.

Ask yourself: What do I want the right person to do after visiting my LinkedIn profile or Company Page?

Book a call? Join my email list? Read my article? Buy my guide? Invite me to speak? Collaborate?

Start there.

Where to add links on your LinkedIn personal profile

Your personal profile is usually the best place to build trust. People want to know who you are, what you do, and whether you are the right fit for what they need.

Here are a few places to add links.

1. Contact Info section

Your Contact Info section is one of the simplest places to add website links.

You can use this area for links such as:

Your main website
Your booking page
Your newsletter sign-up page
Your blog
Your services page
Your portfolio
Your digital product shop

To update this section, go to your LinkedIn profile, click Contact info near the top of your profile, click the edit pencil, and add or update your website links.

A simple strategy is to include one link for your website, one link for your main offer or service, and one link for your email list or free resource.

For example:

Nutrition private practice website
Book a discovery call
Free meal planning guide

Or:

Dietitian consulting services
Speaking page
Published articles or portfolio

2. Featured section

The Featured section is one of my favorite places to add links because it is visual, prominent, and easy for profile visitors to browse.

This is where you can feature your best work, such as:

A free guide
A webinar sign-up
A blog article
A podcast episode
A media feature
A book page
A digital product
A services page
A LinkedIn post that performed well
A newsletter issue
A portfolio page

Think of your Featured section as a mini storefront or mini portfolio.

For dietitians, this section can help answer the question, “What do you actually do?”

If you are a private practice dietitian, you might feature your booking page, your specialty services page, and a helpful blog post.

If you are a consultant, you might feature your speaking page, your consulting services, and a published article.

If you are job searching, you might feature a portfolio, a project, a presentation, or a professional article that shows your expertise.

If you are growing collaborations, you might feature your media kit, partnership page, or examples of your best work.

3. Custom button, if available to you

Some LinkedIn members have access to a custom button near the top of their profile. Depending on your account access, this button may allow you to choose options such as “Visit my website,” “Book an appointment,” “View my blog,” “View my newsletter,” or “View my services.”

If you have this option, use it strategically. While I don't have a Premium account, my free Linkedin profile allows a link to a website. This is where I have a link that states, "Find a Dietitian Job", linking directly to my job site, NutritionJobs.com.

Choose the action that best matches your current goal.

For example:

If you want more clients, use “Book an appointment.”
If you want website traffic, use “Visit my website.”
If you want subscribers, use “View my newsletter.”
If you want consulting inquiries, use “View my services.”

One clear button is better than a confusing collection of links.

4. Experience section

Your Experience section can also support links, especially if you want to highlight specific projects, media, articles, or work samples connected to a role. I link to examples of my work, podcast episodes, and examples of speaking engagements.

For example, under your private practice experience, you might add a link to your services page or a published article. Under your consulting role, you might link to a project, presentation, portfolio, or case study.

This is especially useful if your work is not fully captured by a job title.

Most dietitians do more than one thing. You might be a clinician, speaker, consultant, writer, educator, recipe developer, adjunct instructor, author, coach, or business owner. Links help bring that work to life.

5. About section

Your About section is not just a bio. It is a place to explain who you help, what you do, and what someone should do next. While your About section does not currently support clickable links, you can still write your links out for people to copy and paste into their browser.

You can mention your most important link here, but do not rely only on this section for links. Use the About section to tell the story and then also direct people to your Contact Info, Featured section, or website.

For example:

“I help busy professionals improve their energy, labs, and meal planning confidence through realistic nutrition coaching. You can learn more or schedule a discovery call through the link in my Featured section.”

Or:

“I partner with food, health, and wellness brands on evidence-based nutrition content, webinars, and media projects. Visit my Featured section for writing samples and collaboration details.”

6. Newsletter edition or Article post

Another smart place to include links is within a LinkedIn newsletter or article.

If you publish a newsletter or long-form article from your personal profile or Company Page, you can naturally link to helpful resources throughout the post, such as a related blog article, booking page, free download, podcast episode, product, or service page.

This gives readers an easy next step after they engage with your content. You can also share or feature that newsletter or article on your profile or Company Page, giving the post more visibility and creating another pathway back to your website, offer, or resource.

Where to add links on your LinkedIn Company Page

Your LinkedIn Company Page is different from your personal profile. Your personal profile builds connection with you as a professional. Your Company Page supports the brand, business, organization, or practice.

For dietitian business owners, this can be helpful for:

Private practices
Group practices
Consulting businesses
Food and nutrition brands
Course or product businesses
Corporate wellness businesses
Media or publishing platforms
Coaching or education programs

Before I share where to place links on your Company Page, I want to tell you how to first navigate editing your page. LinkedIn often changes the navigation and sometimes it's not always easy to find. Below is a screenshot of the left navigation bar on your page, as an Admin, where you will find the link to "Edit Page".

Here are a few places to add links.

1. Website link on your Company Page

Your Company Page should include your main website. This is one of the most basic links to add, but it is also one of the most important.

Make sure the website is current and sends visitors to the best place.

That might be:

Your homepage
Your services page
Your appointment page
Your shop
Your jobs page
Your newsletter sign-up page
Your “work with us” page

If your business has one clear primary goal, choose the link that supports that goal.

2. Custom call-to-action button

LinkedIn Company Pages may allow you to add a custom call-to-action button. Button options may include choices such as “Visit website,” “Contact us,” “Learn more,” “Sign up,” “Register,” “Buy now,” or “Request services.”

This is a valuable spot because it tells people exactly what to do next.

For example:

A private practice might use “Contact us” or “Request services.”
A course creator might use “Sign up.”
A speaker might use “Learn more.”
A product-based business might use “Buy now.”
A job board or employer might use “Visit website.”

Keep this button aligned with your current business goal.

3. Company Page posts

You can also share links directly in your Company Page posts.

Use posts to promote:

New blog articles
Newsletter issues
Podcast episodes
Job postings
Free resources
Webinars
New services
New digital products
Media mentions
Seasonal programs
Speaking events

The trick is to avoid posting only the link. Give people a reason to click.

Instead of:
“Here is my new blog post.”

Try:
“Dietitians, if you are updating your LinkedIn profile this week, here are the three links I’d add first: your booking page, your best free resource, and your strongest proof-of-work article. I wrote more about where to place each one here.”

Give value first. Then share the link.

4. Services or product-related areas, if available

Depending on your LinkedIn setup and business type, you may have access to service-related or product-related areas where you can add more information about what you offer.

Use these areas to make your offer clear. Avoid vague language such as “nutrition services” or “wellness support” without context.

Instead, be specific:

Nutrition counseling for PCOS and fertility
Corporate wellness webinars for busy teams
Recipe development for food brands
Nutrition writing and content review
Diabetes education for adults
Menu planning for senior living communities
Dietitian career coaching and resume support

Specific links and specific descriptions help the right people know they are in the right place.

A simple LinkedIn link strategy for dietitians

If you are not sure where to start, choose three links:

Your main website or services page
This helps people understand what you offer.
Your best next-step link
This could be a discovery call, booking page, contact page, or newsletter sign-up.
Your strongest credibility link
This could be a blog article, media feature, portfolio, podcast episode, published article, book, or case study.

Then place those links where they are easiest to find:

Add website links to your Contact Info section.
Add your best links to your Featured section.
Use a custom button if available.
Add your main website and call-to-action button to your Company Page.
Share links in posts with helpful context.

Final tip: make every link earn its place

Before you add a link to LinkedIn, ask:

Is this link current?
Does it support my career or business goal?
Is the page easy to understand?
Does the page tell people what to do next?
Would this link make sense to someone who just met me?

Your LinkedIn profile and Company Page do not need to be perfect. They just need to be clear with a path to work with you.

Start with one link. Then add the next one. Then keep refining.

Because the easier you make it for people to understand your work, the easier it is for them to hire you, refer you, collaborate with you, book with you, or invite you into the right opportunity.

Get On The List

Looking to take your dietetic career to the next level? Consider joining the NutritionJobs Career List! Our newsletter is packed with resume help and LinkedIn tips, dietitian job postings, dietitian salary data, career resources, and tools to help you thrive as a dietitian on your way to more awesomeness. Don’t miss out on Stacey’s curated picks, checklists, and downloads. Subscribe today and stay ahead of the curve as a nutrition professional.

Search for Jobs on NutritionJobs

Are you looking for a new job or just want to see what else is out there? Browse all jobs on NutritionJobs today. Also, check out the Featured Jobs on NutritionJobs. Share with a friend in need, as well!

Search Salaries on DietitianSalaries.com

Are you curious about which dietitian job titles pay the most, or the least? Search the sortable database of real dietitian salaries from thousands of dietitians in real-time on DietitianSalaries.com.

About the Author

Stacey Dunn-Emke, MS, RDN, is the Founder Owner of NutritionJobs and DietitianSalaries.com and is an established dietetic career expert. She helps steer dietetic and nutrition professionals to a successful job search process with the top-ranked dietetic job board platform, NutritionJobs.com. Stacey is the author of The Dietetic Resume Guide and numerous dietetic career action-ables. She gives the tools to create a modern standout dietetic resume to land that job interview, help with job interview prep, and with creating Compelling LinkedIn profiles. Stacey has interviewed and hired many dietitians. Since running NutritionJobs in 2000, she has reviewed thousands of dietetic resumes. She works closely with dietetic hiring managers and recruiters to know the standout elements on a resume that land a job interview. Stacey speaks on successful compensation negotiation at professional conferences and frequently consults with the Academy of Nutrition and Dietetics at FNCE and co-created the webinar series, Dietetic Career Hack: The Complete Networking and Resume Guide and Dietetic Career Hack Part II: Interviewing Tips and Tricks. Her previous dietitian jobs have been in clinical, nutrition support, and research.

Affiliate Links

Please note: This page may contain affiliate links. If you choose to purchase a product using my affiliate link, I will receive a small commission or bonus. This will in no way impact the price you pay. Affiliate links on this page are denoted with an asterisk (*).