Marketing is everything for your business. We hear tips all the time. But what marketing techniques truly work to grow your business? NutritionJobs.com asked the expert RDs in private practice to share their knowledge with you here:
- I always send a new client a personalized “thank you” note after our first meeting.
Chrissy Barth, RD, BHT, RYT www.LiveBreatheNutrition.com
- Referrals are the best way to get clients. There is nothing like a former client and/or happy MD to sing your praises to future clients. Outcomes help keep the client’s coming back. I have found that client’s love individualized action steps that empower them to reach their goals. Brian Wansink’s book, Mindless Eating, has a great chart for focusing the client on changing 3 specific behaviors over a month’s time interval. Clients love the clarity & direction.
Nancy Bennett, MS, RD, CDE www.enlighteningchoices.com
- Speaking is the number one way I attract clients. And when speaking, I provide a special opportunity “invitation” for a complimentary coaching session at the end of the presentation. At the end I say, “There are 3 reasons why you need a complimentary coaching session” And create the list of benefits depending on my audience. “My favorite is to say “to see if you are ready to take your life to the next level.” I only do this for groups that have clients that fit my niche and not giant groups of hundreds.
Chere Bork, MS RD LN www.cherebork.com
- Leverage the news!!! Example: Post about the 7th Billion Person and food, sustainability, etc. Post about Halloween: Fun & Healthy Snacks. Timing is everything.
Jean Caton www.TheProfitableWoman.com
- Integrated marketing such as printed materials and internet formats do bring in contacts and it is absolutely necessary that you know your target market and their needs to be able to market well. It has taken me years- to figure out that, yes, there is another marketing tool available and easily accessible to all of us called relationships. Taking the time and energy to become interested in what people do themselves and communicating “how can I help you?” does wonders in strengthening your business and capturing and maintaining future customers.
Emma Fogt, MBA, MS, RD, LDN www.emmafogt.com
- In order to get a client, you have to first speak to what problems you will help them solve. In order to keep clients, you have to continue to help them see what’s next. Many health professionals try to give too much and overwhelm clients. Thus, the client feels they can’t keep up, plus they then have all they want, so they don’t come back!
Marjorie Geiser, MBA, RD, NSCA-CPT http://www.meg-enterprises.com
- Having a strong website in which your site comes up fast during keyword searches is essential, as well as being on insurance websites if you take insurance. As for keeping the clients again, by the end of the first session – having helpful goal-oriented strategies organized into a game plan the client helped devise and agrees to is essential for return visits.
Cathy Hains MS RD CLT www.lighthouse-nutrition.com
- I check-in with my clients via email in-between visits when they do not expect to hear from me. It makes them feel special, reminds them to stay on track, and decreases the likelihood they will cancel appointments. Also, never let a client leave the office without a follow-up appointment. Even if they need to check their schedule at home and move the appointment, at least one is on the calendar. Letting the client call to make a follow-up at their leisure greatly decreases the chance they will return.
Lauren Harris-Pincus, MS, RD www.nutritionbabes.com
- Have a way to capture names and emails on your website to follow up with website visitors. It’s highly unlikely for a visitor to purchase the first time he visits your website, and you want a way to lead them back to your site over and over.
Lisa Nelson, RD http://healthpracticesonline.com/
- When a coach, trainer or doctor refers a client to us, with the permission of the client, we send updates to that referral source. For example, if a swim coach sent a swimmer my way and that swimmer improved their swim time by 4 seconds, as well as gained muscle and lost body fat, that swim coach will hear these results. Then, in the same letter, we tell the coach to please contact us with any questions about this athlete and let us know if we can help any others. This was so effective one coach ended up referring 8 athletes so far. As for retaining clients, they like to be checked on periodically even between sessions. Whether it’s an email, a text, a note that you logged in to their online tracking program, they love to hear from you!
Eve Pearson, MBA, RD, CSSD, LD www.nutriworkscnc.com
- Make a personal connection with clients and remind them that you care and want them to succeed. For every client that walks in your door or prospective client you meet at a seminar, health fair, etc. get their contact information…and in my experience the more information you can gather (name, email, address, phone) the better. Social media is a great marketing tool but at the end of the day people still want to be remembered and have a personal connection. Incorporating an electronic newsletter is also a great marketing / connection tool that can be very cost effective. It will serve as an informative piece as well as a gentle reminder that you are there and are the expert. Sending personal hand written notes as a follow up can really make a lasting impression. Remember clients birthdays, send holiday greeting cards (but keep it relevant to what you do and make it stand out), send impromptu e-mails just “checking in” seeing how they are doing. Try using personal hand written notes with “The Little Black Book of Foodspirations” after first consult.
Yvette Quantz, RD, CSSD, LD, CLT www.customizednutritionnewsletters.com www.foodtherapyonline.com
So now you have your top marketing tips straight from the successful pros. Which marketing tips are you going to apply today to grow your business?