Tips To Use LinkedIn To Land Your Dream Dietetics Job
Networking is important and 70% of jobs are found through networking, according to the United States Bureau of Labor Statistics. Networking can help you find your dream job and what better way to network with people all over the world than to use social media? LinkedIn is a social networking website for professionals and has over 259 million users worldwide, according to a LinkedIn report in November 2013. Here are some tips on how to use LinkedIn to get recognized, connect with others, and find your dream job.
Tip #1. Brand Your LinkedIn Profile. “LinkedIn is not a resume like many mistakenly think. Instead, it is a mini-website where you have just a few seconds to capture the viewer’s attention and tell them how you can help them,” states Teresa Pangan, PhD, RDN, owner of Social Media: More with Less. Brand yourself by letting everyone know who you are and what you stand for. Pangan recommends using a smiling headshot which is positive and inviting.
Tip #2. Brand Your Headline. Many people only see your photo and headline. Use a keyword phrase you want to be found for, advises Pangan, such as “Registered Dietitian in Madison Wisconsin” or “Nutrition Community Program Coordinator.” You can also include a tagline after that for further branding. Use common keywords that will help you get noticed by recruiters in your industry. If you have a website, add it into your headline.
Tip #3. Connect With Others. Any event you attend, instead of just sharing business cards, ask the person if you can connect on LinkedIn, informs Laurie Beebe, MS, RD, LD, a diet coach. Make sure to follow-up. Once you are connected, it is easy to send a message and inquire about further services or job openings. Beebe connected with me via LinkedIn. She’s also had employers contact her for jobs she wasn’t actively looking for and she’s taken a few of them!
Tip #4: Get Involved In Discussions: “Discussions are a great way to become an authority and brand yourself. Respond to discussions that are directly related to your areas you want to be known as the expert in,” instructs Pangan. Craft a valuable comment which contains nuggets of information that indicate your passion and knowledge in the topic. Start with a compliment to the person for bringing up the discussion.
Remember to stay professional and active. Today’s job search is competitive and many people are looking for quality candidates who stand out. Jump on those leads, respond to others in a timely manner (I recommend within 24 business hours), and put your best LinkedIn profile forward. Who are you going to connect with this week?