Three Simple Tips To Get Publicity & Make The News
By SARAH KOSZYK, MA RDN on APRIL 11, 2014
You have ideas, stories, and recommendations. Now you want to get those concepts heard by the masses. What better way to spread your ideas than through the media? However, your topic needs to be recognized by the reporters as news-worthy.
Here are 3 simple tips to get publicity and make the news.
Tip #1: Pick a Topic: According to Bill & Steve Harrison, owners of Quantum Leap Publicity and Marketing Program, make sure the topic either ties into current news, such as soda tax, or has controversy, such as good fats versus bad fats. The topic can also be timely, such as discussing holiday weight gain or healthy summer travel tips. Another topic style can be a trend-setting topic, such as a popular fad diet. Look at a current trends and see how you can put a twist or spin on it.
Tip #2: Make A Hook: a hook is 1 line for the reporter to use to attract the audience. For example, a powerful hook could be: 10 foods you must eat to stay young forever. This hook could lead into the story of different foods which have anti-aging properties and how to incorporate those foods into one’s weekly diet. The hook needs to be eye-catching. PR Hacker has great ideas for developing an attention-grabbing hook.
Tip #3: Promote Your Pitch: You have the topic, you have the hook, now it’s time to promote. According to the Small Business Association, you can join sites like PR.com, PRLog.org, Free Press Release, ProfNet, or Help A Reporter Out (HARO) to distribute your press releases, find reporters, or find reporters looking for experts in particular topics. Also try promoting your topic through bloggers. Some bloggers have millions of readers, so promoting your story on their blog can build traffic to your website and establish you as an expert to the masses.
Remember: you are the expert in your field. Keep your messages “clear, concise, and compelling,” advises Melissa Joy Dobbins, MS, RDN, CDE, owner/founder of Sound Bites, Inc. – Sound Science, Smart Nutrition, Good Food. and media expert. Your messages will get noticed and you will get publicity.