Career Resources

Marketing: Video Savvy Dietetic Super Stars

Americans watched more than 15 billion online videos in just the month of May 2011. Can you imagine how many people you can reach by having a video to market yourself online? The point of video marketing is to show people who you are and what you stand for so that you can make an instant connection with the audience. The audience can see your personality, your style, and understand your message better. By marketing yourself online through videos, you can solidify that online presence and reach the masses. Video marketing is definitely an easy and cost-effective step towards the future.

How can video marketing benefit your practice? Here’s what the experts had to say:

  • Videos can help you establish your self as the expert instantly, informs Molly Kimball, RD, CSSD, who has weekly video blogs on Nola.com and “Get the Skinny with Molly Kimball” on WGNO News. Even if you are a newer Registered Dietitian, people can see you talking in person and connect.
  • Videos can help people find you. Rebecca Scritchfield, MA, RD, a media savvy RD who has reached millions of people through TV, print, and online media (follow her on Twitter @ScritchfieldRD), has had clients book appointments with her after watching her videos online. Videos can help your personality shine and emotionally connect with others, states Scritchfield.

Quick Tips for making and incorporating videos:

  • Short and Sweet. Scritchfield advises that the average attention span is 7 seconds. Make sure to instantly grab the attention of the viewer with a brief, to-the-point introduction of your topic. Repetition is also good so people remember your key message. Scritchfield likes to close her videos with her name and tagline so the last thing people remember is who she is.
  • Personable while Professional. Kimball laughs as she explains, “the professionals say ‘be your self,’ but it’s hard when you are talking to a camera to be professional and personable while not boring.” Kimball added that the more you act like you are talking to your friends and not the camera, your personality will shine through in a fun and engaging manner so that people can connect with you.
  • Invest in professionalism. Kimball purchased a $150 Flip camera + $35 tripod. She also had a professional web designer incorporate an automatic feed to instantly upload videos from her blogging websites to be linked to her personal website. Check it out.
  • Choose one home for your video. Scritchfield has one place for all her videos on her YouTube page. You can also integrate your videos with other social media platforms such as Twitter, Facebook, etc. (Great additional tip!)

So bottom line: video marketing can be a quick solution to get your message out to the masses and connect with millions. So go get that camera and start filming. Ready. Set. Action!

Sarah Koszyk is founder of Family. Food. Fiesta. A family-based wellness program and blog focusing on recipes, family health tips, and videos with kids cooking in the kitchen. She is a Registered Dietitian and Nutrition Coach specializing in sports nutrition and adult and pediatric weight management. Connect with her on Facebook, Twitter, Instagram, Pinterest, or LinkedIn.

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