Just for Dietetic Professionals: How To Make A Perfect Elevator Pitch
You meet new people, and they ask, “What do you do?” How do you respond? What do you say to them to cause so much intrigue that they continue to ask more questions about your career? How are you unique and engaging? An elevator pitch can help you give your audience enough information in just a short introduction so that you have grabbed their attention and they want to learn more. With the right elevator pitch, you can let your audience know what you do and how you can help them.
Essentially, a proper elevator pitch is a sales or teaching tool to let your audience know who you are, what you do, and how you can assist them. You can also find out if they may be interested in your services. Read on to learn more how to make a perfect elevator pitch.
You have 30 seconds to make a strong, long-lasting impression. Here are some tips and strategies from Jane MacKeen, MS, RD, with over 15 years of professional experience in media sales and management, and Barbara Spalding, MA, MS, RDN, with over 20 years of professional experience in sales and marketing.
- “Frame the elevator pitch around your potential client’s point of view.
- Your goal is to grab their interest.
- Focus the pitch on a problem you can help this person solve.
- Speak in relatable terms. Keep it simple by avoiding complicated phrases and words.
- Use urgency & inflection.
- Practice the pitch so you can say it in your sleep.”
MacKeen and Spalding also provide the following guidelines on how to write the perfect pitch.
- “Introduce yourself and make a compelling case for what you do.
- Introduce yourself and quickly describe your role as a dietitian.
- State how you can help this person by using examples that they can identify with.
- Wrap up with a call to action such as, ‘Would it make sense to meet for a cup of coffee to discuss specific ways to help your kids get on a healthier track so they can perform better on the field?’
- End by providing your business card and asking if they have one.”
Communication is essential to getting your message across. The perfect elevator pitch will let people know more about you and what you offer. Make it concise, clear, engaging, and fun to attract more people and make them want to come back for more.
For more ideas on pitching and capturing an audience, check out the following articles:
Top 5 Tips for the Perfect Print Pitch