Dietetic Career Spotlight on Sarah Lewis, RD, PR Maven
By SARAH KOSZYK, MA RDN on MAY 11, 2015
Meet PR maven, Sarah Lewis, who knows how important communication skills are. Sarah stays on top of all the nutrition news and trends so that her clients and audience are in-the-know and connected to the latest events. Read on to learn more about combining dietetics and public relations. – Sarah
What attracted you to the field of nutrition and dietetics?
I started as a nursing major, and after my required Nutrition 101 class, became enamored with the science and functionality behind what we eat.
Your Job Title?
Manager of Nutrition Communications
Company you are with now?
Other Social Media:
– Instagram: SarahLewisRD
Describe a typical (or not so typical) day-in-the-work-life for you?
My work is always changing based on client needs, but my day may consist of close to the following:
- Staying up-to-date on food, nutrition and health news, trends and research,
- Interacting with clients, providing them with tactical nutrition communications counsel and insight based on the news and research,
- Managing efforts around nutrition communications projects, which includes but are not limited to creating educational tools, writing content for bylines/blogs/websites/social media outlets, working with RD brand ambassadors, coordinating and attending nutrition and health tradeshows/events, etc.
- Connecting and collaborating with key influencers such as health-related media, registered dietitians, and/or other health care professionals
How did you get your current job in dietetics?
I started my career in nutrition communications, where I was hired by an agency with an existing team of RDs. They were looking to add a junior-level RD to their team who was interested in nutrition communications, but had little to no PR experience. They trained and molded me on the PR front, while I had the RD expertise and background. After working there for some time, I joined MWW PR who was looking to bring their first RD on board to start their nutrition communications practice, which I now lead.
What skills were you born with and what skills have you learned along the way?
I was born a people-person, someone who can communicate well with others while also maintaining positive relationships professionally and personally. I am able to speak confidently to people at any level and with any background, finding a way to relate to them that makes them feel comfortable. Writing is another skill I’ve always excelled at, and I’ve have always had a passion for food, health and moderation.
Through my career I have learned how to translate science into understandable terms for the public eye. I have been taught how to work with a diverse group of people and flex my work style to better communicate with those around me. Furthermore, I’ve learned how to speak and write in a professional manner, as well as develop business and communication skills. I’ve learned how to stay organized and juggle many different projects at once, and provide strategic counsel and insights to clients and others I work with.
What advice do you have for others wanting to be just as successful and fulfilled as you?
Never settle. Don’t feel stuck somewhere that you don’t want to be. There is always a chance for more, and dietetics provides countless opportunities.
If you could be paid for your job with something other than a paycheck, what
would it be?
Vouchers to eat at any restaurant in the city.