Dietetic Career Spotlight on Libby Rothschild, Nutrition Business
By SARAH KOSZYK, MA RDN on JANUARY 14, 2019
Meet Libby Rothschild, MS, RD, CPT, who motivates fellow dietetic colleagues to go for their goals, find their niche, and live their dream job. Not only does she have a successful coaching business and podcast, she is also serving underserved communities in South Bronx, NY. Read on how you can grow your practice, too, through simple delegation and focus. – Sarah
And a note from Stacey – I’ve known Libby, virtually, for a very long time! She has been an incredible source of business inspiration for me and thousands of others. Her success can be attributed to an “all-in” perseverance, which I love because she teaches that your level of success is entirely in your own hands. I’m excited to share her story with you as well. And as expected, her interview reads like a tutorial for you to take action as well! – Stacey
NutritionJobs: What attracted you to the field of nutrition and dietetics?
Libby Rothschild, MS, RD, CPT: Initially, I wanted to do private practice and combine both, fitness, and nutrition. I enjoy helping people and focusing on health as a profession.
Your Job Title?
Business Coach and Continuing Education Provider. I’m an accredited provider for the Commission on Dietetics Registration. I offer education opportunities for Registered Dietitian Nutritionists in the field of Business and Marketing, both via courses and coaching.
Additionally, I work a 9-5 job as a Clinical Dietitian with underserved communities in the South Bronx of NYC. I started my business coaching as a side hustle to help support my colleagues’ dreams of standing out and creating income and impact online.
Company you are with now?
Describe a typical (or not so typical) day-in-the-work-life for you?
A typical day includes strategy calls with clients, facilitating masterminds, responding to emails to help clients with moving forward in their strategies, networking, business development, and professional development.
I also work a 9-5 job as a Clinical Dietitian, assessing and counseling underserved communities in the South Bronx, NYC. At my 9-5 job, I primarily help patients manage Diabetes. Over 3 years ago, I started a research project to evaluate interdisciplinary teaching via my medical nutrition curriculum, that I administer to both dental and pediatric residents (dental is paid work and the pediatric lectures were a part of my 9-5 working hours).
I work on my business during lunch breaks and before/after working hours. I keep a few evenings open per week to host masterminds and strategy calls in my coaching program. I also work weekends. When I launch a digital product, like my online course “Beat the Algorithm,” fellow RDN Rachel Paul and I, dedicate more hours during the creation and launch phase of our course and joint masterminds. I have seasons with more work vs other seasons. The goal is to standardize my workflow in 2019.
A typical week includes:
- Creating content for social media
- Promoting content via social media
- Keeping accountable with my accountability and business partner, Rachel Paul
- Outsourcing and uploading my content, such as my podcast, and putting show notes and transcribing into my blog
- Building a team to help me manage and promote my services,such as launching sales funnels
- LaunchingFacebook ad campaigns
- Keeping my clients on track with accountability and focus within our exclusive mastermind strategy calls and specific emails to help move their progress forward
- Professional development, such as daily reading, listening to podcasts, and working with multiple business coaches
- Consulting for Dietitian Connection (I manage their Instagram) and help them expand their American Audience via hosting podcasts and social media to spread their message and help connect dietitians around the globe.
How did you get your current job in dietetics?
I created it. I reflected on my skills as a business owner. My first career is in personal training, spanning over a decade. I saw that there’s a clear need to help my colleagues focus their unique messages and implement business and marketing skills. I started by collaborating with an online course in 2017, and then I created my own with Rachel Paul in 2018. Additionally, I started pitching myself to host niche webinars about helping RDs grow on social media. I spoke at my state dietetic conference in 2018. Now, I am looking to scale my coaching business in 2019. My business started because I saw a problem and then I created an opportunity to solve the problem by listening to what my audience needs. None of this would have been possible if I didn’t niche down my message and streamline who my target audience is. I also am a confident woman who understands that roadblocks and failures are a part of growth and success. Nothing can stop me from growing, scaling, and creating impact. My goal is to show you that you, too, can create any opportunity that you want when you follow my proven framework of niching down. I am proof of concept, as I have gone from side hustle to scaling very quickly. In closing, I got my job by creating unspoken and unwritten opportunities.
What skills were you born with and what skills have you learned along the way?
I was born with exceptional soft skills and life skills. I am a natural networker and speaker. I am gifted at finding ways to make money. I have been placed in the most challenging settings, such as working in a low income food desert environment, and I still find ways to work with grants and get paid my set rate consistently. I am a big thinker who takes calculated action.
Where I am innovative in my approach, I lack the ability to see the details or fine print. Skills, such as taking photographs and spelling, are my biggest struggles. I am impatient with details and I move forward by not complaining. I outsource what I am not good at to fill in the gaps. I hire an editor who spells well and a virtual assistant who can help me manage my email sequences. If you are not yet at the point where you can delegate in your business, think small. You can delegate in ways to save time until you can afford more expensive tasks to delegate. For example, using tools like Acuity scheduling is delegating. You must save time in every way possible and then when you grow and time becomes more finite, you can then outsource to give yourself more time to grow and scale your business. I believe in delegating your weaknesses at all times of your process: from beginner to intermediate. I challenge you to think what can you delegate now? It could be grocery delivery to save time.
What advice do you have for others wanting to be just as successful and fulfilled as you?
Stop making excuses. Don’t wait until “tomorrow” because it doesn’t exist. Stop waiting to be “perfect.” Those who succeed didn’t start great or even good. They just started.
The best clients who I help started off without direction. They lacked confidence and strategy, but they had courage to apply themselves. These same clients are now niched down in their business and they are scaling what they do to increase income and impact. If you want to be fulfilled, don’t wait to work with a coach until you “have it figured out” or “when you have niched down.” Get started ASAP because all that you are doing by waiting is wasting time and time is opportunity to make an impact.
If you could be paid for your job with something other than a paycheck, what
would it be?
Traveling around the world