Dietetic Career Spotlight on Heather Caplan, RDN, Spright, Inc.
By SARAH KOSZYK, MA RDN on AUGUST 17, 2015
Meet Heather Caplan, RDN, who was recruited via LinkedIn by one of the owners of the company, Spright, she now works at. Read on to learn more how social media and networking can help you land your dream job. – Sarah
What attracted you to the field of nutrition and dietetics?
It was one of two majors I was considering as a freshman at Penn State University. After my first “Intro to Nutrition” class I had no doubt I was making the right choice – studying something that both fascinated me and affected daily life.
Your Job Title?
Head of Nutrition
Company you are with now?
Other Social Media links you would like to include:
Personal: Instagram: @heathercRD
Personal: Twitter: @heatherdcRD
Describe a typical (or not so typical) day-in-the-work-life for you?
My day starts by getting together with our Editorial team and hashing out our to-dos for the day, syncing timelines for articles and talking about what’s trending. I’m always working on a variety of posts – nutrition news, recipes, general nutrition education, product reviews, personal essays, etc. The other role I have at Spright is in developing our online community for users and nutrition professionals. We’re building a network of Dietitians that share their expertise with our audience in a variety of ways. It’s exciting to be part of something new, and to be able to share it with my peers!
How did you get your current job in dietetics?
I was recruited via LinkedIn by one of the company’s Co-Founders. My background in wellness coaching, marketing, social media, and writing all came together to complement the needs for this new role at Spright.
What skills were you born with and what skills have you learned along the way?
I’ve always been drawn to projects/tasks where I can relate to other people, write, and share my knowledge and passions. I’m not sure those are “skills” I was born with so much as they’re parts of my personality that have evolved into work-related skills. Through various professional opportunities I’ve honed counseling, education, and marketing skills, which I think are valuable for any role in Nutrition and Dietetics.
What advice do you have for others wanting to be just as successful and fulfilled as you?
Be open about what you’re looking for in a job, whether it’s one you have or one you want to have eventually, and seek out projects that challenge you in ways you’ll enjoy! I also recommend having a presence online because it helps companies find you even when you’re not looking for them. I’ve always had a blog and maintained some level of social media activity, as well as maintained my online resume through LinkedIn, which has always turned out to benefit me in a variety of professional opportunities. It’s also allowed me to hone those skills mentioned above (writing, networking, and marketing).
If you could be paid for your job with something other than a paycheck, what would it be?